During the first lockdown, we were compelled to reinvent our way of working and to innovate in a new way. Thus, we, completely remotely, directed and produced Poupie’s new video “Ça me dérange”. We accompanied the artist by videoconference, delivering the material directly to her home. Through a 3D universe specific to the studio, then expanded in multiple other virtual universes reflecting Poupie, we created a 360-degree virtual background reacting to the artist’s movements. A 3D typography creation accompanies this project, which will be broadcast on TV.
Client
Year
Category
Extracts of the clip
Typographic creation
3D typography animation
Credits
ART DIRECTION. Camille Marc
MOTION DESIGN. Camille Marc
3D LETTERS. Hugo Elkaim