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Nike & Parra

For the last collab between Nike and Parra, we were called to produce a Behind The Design video for the SNKRS release. The video explains his design process and how he conceived this new Dunk based on the skateboarding team Olympic kit also designed by himself.

Client

Nike

Year

2021

Category

Art direction
Motion design

Pattern “puzzle” animations illustrating how Parra got to his design concept

Pattern “puzzle” animations illustrating how Parra got to his design concept

Multiple video composition following the SNKRS grid

Credits

ART DIRECTION. Hugo Elkaïm

MOTION DESIGN. Hugo Elkaïm & Léo Hesling

GRAPHIC DESIGN. Sarah Piras

Thanks to Yard agency

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