For the last collab between Nike and Parra, we were called to produce a Behind The Design video for the SNKRS release. The video explains his design process and how he conceived this new Dunk based on the skateboarding team Olympic kit also designed by himself.
Pattern “puzzle” animations illustrating how Parra got to his design concept
Multiple video composition following the SNKRS grid
ART DIRECTION. Hugo Elkaïm
MOTION DESIGN. Hugo Elkaïm & Léo Hesling
GRAPHIC DESIGN. Sarah Piras
Thanks to Yard agency