In March, we teamed up with Nike to celebrate Air Max Day 2023. We’ve created a 3D scanning experience, allowing participants to create their own customized avatar and broadcast it in realtime on EP7 Paris façade.
Client
Year
Category
Credits
CREATIVE DIRECTION. Perimetre studio
TECHNICAL PRODUCTION. Bonjour Lab
EXECUTIVE PRODUCTION. Double Dragon
ART DIRECTION. Hugo Elkaïm + Camille Marc
TECHNICAL PROJECT COORDINATOR. Maher Zguir
PROJECT MANAGER. Antoine Lang
CGI. Mélanie Cauty, Léa Ware, Arkonte
MOTION DESIGN. Loeiz Guillo, Mélanie Cauty
STYLIST. Liban Ali
3D ClLOTH MODELING. Jean Jaulhiac, Billy Sueiro
3D HAIR DESIGN. Haruthaï Marchand
CGI extracts from New format.
Thanks to Bildung
Video by Dix-huit prod