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Nike x Printemps

This spring famous French “grand magasin” Printemps opened its first flagship in NYC’s Wall Street district. In partnership with Nike, we’ve conceived a series of CGI videos decorating the screen ceiling for their exclusive sneaker room, playing with textures and shapes of their latest line.

Client

Printemps

Year

2025

Category

ART DIRECTION
CGI

Credits

Creative directors. Hugo Elkaïm + Camille Roquet
Project management. Samuel Sapin Blacher
CGI. Mélanie Cauty, Gautier Chevreuse, Quentin Le Drean

Thanks to New Collective and Horse

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